What is Risk-E?
Risk-E is a tool to assist business decisions from analysis of customer files or survey research data providing a range of powerful statistics to aid the interpretation of results.
Why use Risk-E?
Risk-E is a decision support tool, explicitly developed to:
- Identify key targets for marketing campaigns
- Check your exposure to potential sample bias
- Extract insights from your data
A key reason for the development has been the move to web based data collection which has brought many benefits in terms of speed and cost but has also raised serious concerns about the possibility of bias in the data collected, and consequently requiring a risk evaluation for any decisions taken on the results.
Furthermore, the demands for rapid results have placed the Insight Manager under increasing pressure to interpret information quickly and authoritatively whilst the marketing director needs effective guidance for future sales and marketing strategy.
All these needs are fulfilled within one simple to use package.
What people say...
It's always been complicated to work out error variance for complex surveys - Risk-E makes it easy and will help the industry add the value that clients increasingly demand from us.
Phyllis Macfarlane, Managing Director, Custom Research GfK/NOP
A lot of emphasis on improving web data quality is based around front end checks, checking for respondent attention and response validity. But backend analysis can be just as powerful, and Risk-E can serve a very useful function in this regards. Maybe not so risky a business...
Click here to read the article!Andrew Jeavons, Research World Magazine (December 2006)