What is Risk-E?
Risk-E is a tool to assist business decisions taken on the basis of survey research data with powerful statistics to aid the interpretation of results.
Why use Risk-E?
While the move to web based data collection has brought many benefits in terms of speed and cost, it has also raised serious concerns about the possibility of bias in the sample affecting the reliability of the data collected, and subsequently placing at risk any decisions taken on the survey findings.
Furthermore, the end client demands for rapid results have placed the Insight Manager under increasing pressure to interpret information quickly and authoritatively.
Risk-E is a decision support tool, explicitly developed to address these concerns:
What people say...
It's always been complicated to work out error variance for complex surveys - Risk-E makes it easy and will help the industry add the value that clients increasingly demand from us.
Phyllis Macfarlane, Managing Director, Custom Research GfK/NOP
A lot of emphasis on improving web data quality is based around front end checks, checking for respondent attention and response validity. But backend analysis can be just as powerful, and Risk-E can serve a very useful function in this regards. Maybe not so risky a business...
Click here to read the article!Andrew Jeavons, Research World Magazine (December 2006)